Doolo – Terms of Service
1. General
These Terms of Service (“Terms”) govern the use of the Doolo service (“Service”). The Service is provided by Keslem Oy (“Keslem”, “we”, “us”, or “our”).
By using the Service, registering an account, or otherwise accessing or using Doolo, you agree to these Terms and undertake to comply with them. If you do not agree to these Terms, you may not use the Service.
Doolo is an AI-powered website platform that enables users, among other things, to:
- create websites using natural language,
- build websites inspired by existing websites,
- edit websites using AI chat and a visual editor,
- generate images and videos,
- publish websites,
- export websites as HTML or Nuxt projects, and
- connect custom domains or use partner publishing options.
2. Definitions
In these Terms:
“User” means any natural person or legal entity using the Service.
“Account” means a registered Doolo user account.
“Content” means any material that the User submits, uploads, connects, publishes, or otherwise processes through the Service.
“Generated Content” means any content produced by the Service based on the User’s prompts, instructions, source material, or other inputs.
“Credits” means usage credits used within the Service to pay for certain actions or features.
“Third-Party Services” means external services, integrations, and platforms, including for example Stripe, Cloudflare, Google, AWS, Formspree, Anthropic, OpenAI, and Replicate.
3. Eligibility and Contracting Party
You may use the Service only if you have the legal capacity to enter into binding agreements under applicable law.
If you use the Service on behalf of a company, organization, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms. In such case, “User” also refers to that legal entity.
Age restriction. Users must be at least 16 years old. For Users under 18, parental consent may be required.
Sanctions and export control. The Service is not available to Users located in, or citizens of: Russia, Belarus, North Korea, Iran, Syria, Cuba, the Crimea region of Ukraine, the Donetsk and Luhansk regions of Ukraine, or any other jurisdiction subject to EU or OFAC sanctions. By using the Service, the User represents that they are not subject to such restrictions.
4. User Account
Use of the Service may require the creation of an Account. The User is responsible for ensuring that account information is accurate, current, and complete.
The User is responsible for:
- maintaining the confidentiality of account credentials,
- all activity occurring under the Account, and
- ensuring that the Account is not used by unauthorized persons.
Keslem may suspend, freeze, restrict, or close an Account if we suspect misuse, a security risk, breach of these Terms, or payment-related issues.
5. Description and Availability of the Service
Doolo is a software service that may include features such as:
- Build Mode,
- Inspiration Mode,
- Edit Mode,
- Visual Editor,
- AI image and AI video generation,
- publishing to various platforms,
- export in HTML or Nuxt format,
- custom domain connection,
- partner publishing,
- media storage,
- dashboards, and
- user management.
Keslem may modify, develop, add, remove, restrict, or discontinue features at any time. We do not guarantee that any particular feature will remain available permanently, uninterrupted, or unchanged.
The Service is provided on an “as available” basis.
6. License to Use the Service
Keslem grants the User a limited, non-exclusive, non-transferable, and revocable right to use the Service in accordance with these Terms.
The User may not:
- copy, resell, rent, or sublicense the Service without Keslem’s prior written permission,
- circumvent technical restrictions or usage limits of the Service,
- use the Service for unlawful, harmful, or fraudulent purposes,
- attempt to gain unauthorized access to source code, systems, or other users’ data, or
- interfere with the normal operation of the Service.
7. User Content and Responsibility for Inputs
The User retains ownership of content submitted, uploaded, or connected to the Service by the User, or is otherwise responsible for ensuring they have the necessary rights to such content.
The User represents and warrants that they have the right to use all content brought into the Service, including URLs, texts, images, logos, videos, trademarks, domain names, and other material.
The User is solely responsible for:
- having the right to use the submitted material,
- ensuring that the material does not infringe any third-party rights,
- ensuring that the final result published through the Service is lawful, and
- ensuring that published information is accurate and up to date.
Keslem does not pre-screen all content submitted to or published through the Service and is not responsible for such content.
8. Generated Content and AI Services
Doolo uses artificial intelligence services to generate or modify websites, text, structures, images, videos, and other content.
The User understands and accepts that:
- AI-generated content may contain errors, omissions, inaccuracies, or unwanted results,
- AI-generated content may resemble existing content,
- AI does not guarantee legal, commercial, technical, branding, aesthetic, or SEO quality, and
- the User is responsible for reviewing, evaluating, and approving all content before publication.
Keslem is not responsible for the accuracy, suitability, non-infringement, or commercial usefulness of AI-generated content.
9. Inspiration Mode, Analyzed Websites, and Intellectual Property
The Service may allow the analysis of external websites, interpretation of their structure, and creation of websites inspired by them.
The User agrees to use this functionality only lawfully and in a manner that does not infringe third-party rights.
Although the Service may:
- analyze the structure, layout, colors, typography, or components of an external website,
- use screenshots for technical analysis, and
- generate lorem ipsum content or other replacement content,
Keslem does not guarantee that the result will in all cases be free from copyright, trademark, design right, contractual, or other intellectual property risks.
The User is solely responsible for ensuring that:
- the User has the right to analyze the target websites used,
- the sources and URLs used are permitted, and
- any website created, modified, exported, or published through the Service does not infringe third-party rights.
Keslem reserves the right to restrict or block the use of certain URLs, domains, methods, or use cases.
10. Publishing, Domains, and Export
The Service may enable the publication of websites to third-party platforms, custom domains, or partner services, as well as export in file formats.
The User is responsible for:
- their own domain names,
- DNS settings,
- the lawfulness of published content,
- the use of exported files, and
- maintaining necessary backups.
Keslem is not responsible for the operation, downtime, changes, or errors of third-party hosting, domain, CDN, SSL, DNS, API, or integration services.
Keslem is also not responsible for whether a published or exported website functions unchanged in all environments.
11. Third-Party Services
The Service may use or include integrations with Third-Party Services. These may include, for example:
- AI models and AI APIs,
- payment services,
- cloud storage,
- hosting and publishing services,
- authentication and form services, and
- screenshot and analysis services.
Such services may be subject to their own terms and privacy policies. Keslem is not responsible for the operation, availability, security, pricing, or changes of Third-Party Services.
Keslem may change technical platforms, service providers, or integrations without prior notice where necessary for providing the Service.
12. Credits, Pricing, and Payments
The Service may use Credits or another internal usage-based billing system. Credits enable the use of certain features within the Service.
Unless otherwise stated:
- 1 Credit represents an internal unit of usage in the Service,
- Credits may be purchased in separate packages,
- certain actions may require a minimum balance, and
- Credit consumption is determined according to the pricing in force at the relevant time.
Keslem may change:
- Credit prices,
- usage rules,
- usage limits,
- campaigns,
- packages, and
- crediting models
at any time.
Unless required otherwise by mandatory law or expressly stated by Keslem, purchased Credits are:
- non-refundable,
- non-convertible into cash,
- personal or account-specific, and
- usable only within the Service.
Keslem may grant promotional or bonus Credits subject to separate conditions, expiration periods, or usage restrictions.
13. Payments and Billing
Payments are primarily processed through third-party payment service providers. The User is responsible for ensuring that payment details are accurate and that the payment method can be charged for applicable fees.
Keslem may:
- charge purchased packages in advance,
- suspend the Service or features due to unpaid amounts, and
- block access where a payment transaction fails, is reversed, or is disputed.
The User is responsible for all taxes, charges, currency conversion costs, or similar costs unless mandatory law provides otherwise.
14. Refunds
Subscriptions are non-refundable after the 14-day withdrawal period or once the User has consented to immediate performance and used paid features. Unused standalone credit top-ups are refundable on account closure upon written request to sami.kyoperi@keslem.fi within thirty (30) days of account closure.
Keslem may, at its sole discretion, provide a refund, partial refund, or Credit reimbursement in cases such as a technical error, duplicate charge, or other justified situation, but except as required by mandatory law or expressly set forth herein, the User has no automatic right to such reimbursement.
This clause is without prejudice to the Consumer User’s statutory 14-day right of withdrawal as set forth in Section 29 below.
15. Prohibited Use
The User may not use the Service for, including but not limited to:
- unlawful activity,
- fraud or deception,
- creating malware, phishing, spam, or other abuse,
- publishing material that infringes copyrights, trademarks, or other rights,
- creating or publishing content for which the User lacks rights,
- security testing or load testing without authorization,
- automated mass use, scraping, or other conduct endangering the Service, or
- producing unlawful, violent, hateful, or otherwise clearly harmful content.
Keslem may, at its sole discretion, remove content, suspend functionality, freeze Accounts, or block access if we detect or suspect prohibited use.
16. Intellectual Property Rights in the Service
All rights in and to the Service, including its software, interface, structure, features, trademarks, brands, documentation, and other materials produced by Keslem, belong to Keslem or its licensors.
These Terms do not transfer to the User any ownership or intellectual property rights in the Service, except for the limited right of use expressly granted herein.
17. Rights to User Content for Service Operation
The User grants Keslem a non-exclusive, worldwide, royalty-free right to process, store, copy, convert, transfer, and technically use User Content to the extent necessary for:
- providing the Service,
- generating and editing content,
- implementing publication and export features,
- storage, optimization, caching, security, and technical maintenance, and
- preventing misuse, ensuring security, and providing customer support.
This right remains in effect for as long as necessary to provide the Service, comply with legal obligations, or protect legitimate interests.
18. Data Retention and Deletion
Keslem may retain User Content, websites, media files, logs, event data, and backups for as long as necessary for providing the Service, maintaining security, fulfilling contractual obligations, or complying with law.
When the User deletes a website or Account, deletion may occur with delay and may not be immediate in all systems, caches, or backups.
Keslem is not responsible for lost data unless required by mandatory law.
19. Privacy
The processing of personal data is governed by Doolo’s applicable Privacy Policy.
The User is responsible for ensuring that they have a lawful basis to process and transfer to the Service any personal data used in or published through the Service.
20. No Warranties
The Service is provided “as is” and “as available”.
Keslem makes no express or implied warranties, including that:
- the Service will operate uninterrupted or error-free,
- the Service will meet all User expectations,
- AI-generated content will be accurate, unique, non-infringing, or fit for purpose,
- a published website will achieve any particular business, technical, SEO, or aesthetic outcome,
- exported files or publications will function in all environments, or
- third-party integrations will remain continuously available.
21. Limitation of Liability
To the fullest extent permitted by law, Keslem shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including:
- loss of profit,
- loss of revenue,
- business interruption,
- loss of data,
- reputational harm,
- third-party claims, or
- technical errors, publishing issues, or integration failures.
Consumer Users. For Consumer Users, Keslem’s aggregate liability is limited to the greater of (a) fees paid by the User in the twelve (12) months preceding the claim, or (b) EUR 500. This cap does not apply to damages arising from Keslem’s gross negligence or wilful misconduct, nor to liability which cannot be limited under mandatory consumer protection law (including the Finnish Consumer Protection Act, Chapter 4).
Business Users. For Business Users, Keslem’s aggregate liability arising out of or relating to the Service or these Terms is limited to the fees paid by the User to Keslem during the twelve (12) months preceding the event giving rise to the claim.
Nothing in these Terms limits liability to the extent such liability cannot be limited under applicable law.
22. Indemnification
The User agrees to defend, indemnify, and hold harmless Keslem, its management, employees, and partners from and against any claims, damages, liabilities, costs, and expenses arising out of or related to:
- the User’s breach of these Terms,
- content submitted to, processed through, or published through the Service by the User,
- the User’s infringement of intellectual property rights, privacy rights, personal data rights, or other rights, or
- any website published by the User or its use.
23. Suspension and Termination
Keslem may immediately suspend or terminate the User’s right to use the Service if:
- the User breaches these Terms,
- the use creates a security, legal, or technical risk,
- payments are not made, or
- required by law, authority, or service provider.
The User may stop using the Service at any time by discontinuing use and deleting the Account, where technically possible.
Termination of the Service does not remove payment, liability, or indemnification obligations arising before termination.
24. Changes to These Terms
Keslem may amend these Terms at any time. For material changes that adversely affect the User’s rights or obligations, Keslem will provide at least thirty (30) days’ advance notice via email to the Account email address and/or through an in-Service notice. Non-material changes (typo fixes, clarifications, new optional features) become effective upon publication.
If the User does not agree to the updated Terms, the User may terminate the subscription before the effective date by cancelling on the /billing page. If the User continues to use the Service after the effective date of the updated Terms, the User is deemed to have accepted them.
25. Governing Law and Dispute Resolution
These Terms are governed by the laws of Finland, excluding its conflict of law provisions.
Any disputes arising out of or relating to these Terms shall first be attempted to be resolved through negotiations.
If a dispute cannot be resolved through negotiations, it shall be settled in the District Court of Pirkanmaa as the court of first instance, unless mandatory law provides otherwise.
Consumer Users domiciled in the EU/EEA retain the right to bring proceedings in the courts of their Member State of domicile, and to invoke the mandatory consumer protection rules of that State. Consumers may also use the EU Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr or refer the dispute to the Finnish Consumer Disputes Board (kuluttajariita.fi) after first contacting the Finnish Consumer Advisory Services.
26. Contact Information
Keslem Oy
Business ID: 2554341-5
EUID: FIFPRO.2554341-5
LEI: 743700021711XG894Y38
Registered office: Helsinki, Finland
Postal address: Runkokatu 17 C 16, 33340 Tampere, Finland
Visiting address: Runkokatu 17 C 16, 33340 Tampere, Finland
Website: www.keslem.fi
27. Special Terms for Campaigns, Beta Features, and Free Credits
Keslem may offer:
- beta features,
- free trial periods,
- promotional Credits, and
- invite-only or limited features.
Such features or benefits may be provided without warranty, may be time-limited, may be withdrawn at any time, and may not be subject to the same availability or support level as paid features.
28. Severability and Assignment
If any provision of these Terms is found invalid or unenforceable, the remaining provisions shall remain in full force and effect.
Keslem may assign these Terms or any rights and obligations under them in connection with a corporate restructuring, business transfer, merger, or similar arrangement. The User may not assign their rights or obligations without Keslem’s prior written consent.
29. Consumer Right of Withdrawal (14 Days)
Consumers established in the EU/EEA have the right to withdraw from this Agreement within fourteen (14) days of entering it, per the Finnish Consumer Protection Act, Chapter 6, Section 14 (KSL 6:14 §).
This right is lost when the User expressly consents to the immediate performance of the digital service AND acknowledges losing the withdrawal right. Such consent is requested at checkout and again at the first paid action within the Service.
To exercise the right of withdrawal, the User must inform Keslem of the decision to withdraw by a clear statement sent to sami.kyoperi@keslem.fi before the 14-day period expires. Keslem will reimburse payments received, excluding amounts corresponding to services already performed at the User’s request, without undue delay and no later than 14 days from the date the withdrawal notice is received.
30. Auto-Renewal and Cancellation
Pursuant to the Finnish Consumer Protection Act, Chapter 2, Section 10 b (KSL 2:10 b §):
Subscriptions to the Service (EUR 20/month) auto-renew monthly. Users may cancel the subscription at any time via the /billing page, with cancellation taking effect at the end of the current billing period. No notice period is required.
Price changes to recurring subscription fees require at least thirty (30) days’ advance notice via email. If the User does not accept the new price, the User may cancel before the new price takes effect.
The monthly subscription includes a grant of 500 credits, with rollover of up to 2× the monthly grant (unused credits above that amount expire). Standalone credit top-ups (EUR 10 = 1000 credits) do not expire and are governed by Section 14 (Refunds).
31. AI-Generated Content and Third-Party AI Models
The Service uses third-party AI models, including Anthropic Claude, OpenAI Sora, and Google Imagen (accessed via Replicate), to generate text, images, video, and website code.
The User warrants that they have the necessary legal rights to any URL, image, text, or other content submitted to the Service for processing, including for the purposes of Inspiration Mode analysis, content fetching, or prompt input.
The User shall defend, indemnify, and hold harmless Keslem for any third-party intellectual property, privacy, publicity, or related claims arising from User-submitted inputs or from outputs published by the User through the Service.
Keslem makes no warranty regarding ownership, originality, or non-infringement of AI-generated outputs. The User is solely responsible for reviewing and clearing outputs prior to commercial use or publication.
32. Intellectual Property Takedown (DMCA / IPR)
Claims of copyright, trademark, or other intellectual property infringement may be submitted to Keslem’s designated agent via email to sami.kyoperi@keslem.fi with the subject line “IPR Takedown”. A valid notice must include:
- (i) identification of the copyrighted or otherwise protected work claimed to have been infringed,
- (ii) identification and location (URL) of the allegedly infringing material within the Service,
- (iii) the complainant’s contact details (name, address, phone, email),
- (iv) a good-faith statement that the use is not authorised by the rights holder, its agent, or the law,
- (v) a statement, under penalty of perjury, that the information in the notice is accurate and the complainant is authorised to act on behalf of the rights holder, and
- (vi) the physical or electronic signature of the complainant.
Counter-notices are accepted and follow the structure of 17 U.S.C. § 512(g). Keslem may, in appropriate circumstances, terminate the accounts of repeat infringers. See also the /dmca page for the current procedure.
33. Force Majeure
Keslem shall not be liable for any failure or delay in performance under these Terms caused by events beyond its reasonable control, including but not limited to: natural disasters, fire, flood, earthquake, pandemic, war, terrorism, civil unrest, strikes, governmental action, internet or telecommunications outages, cyberattacks, and failures, interruptions, or service changes of essential third-party providers such as Cloudflare, Amazon Web Services, Heroku, MongoDB Atlas, Stripe, Anthropic, OpenAI, Replicate, Google, ApiFlash, Formspree, Resend, or Upstash.
If a force majeure event lasts more than thirty (30) days, either party may terminate the affected subscription with written notice, and Keslem shall refund any prepaid fees for services not yet rendered.
34. Data Backup and Security Disclaimer
Keslem maintains commercially reasonable backups of User data but does not guarantee zero data loss. Backups may be incomplete, delayed, or corrupted. Users are strongly encouraged to export their sites periodically using the in-app export feature (HTML or Nuxt project) available on the site download page.
Keslem implements industry-standard security practices (encryption in transit, access controls, secrets management) but makes no warranty that the Service will be immune from unauthorised access, breach, or loss. In the event of a personal-data breach, Keslem will notify affected Users and supervisory authorities as required by the GDPR.
35. Service Availability
The Service is provided on an “as available” basis. Keslem targets 99% monthly uptime but does not provide a contractual Service Level Agreement (SLA) at the current pricing tier.
Scheduled maintenance, emergency maintenance, third-party service outages, and force majeure events are excluded from any availability calculations. No service credits are issued for downtime at the current pricing tier.
36. Sub-Processors and Data Processing Agreement (DPA)
Keslem uses third-party sub-processors (including hosting, CDN, AI, email, payment, and analytics providers) to deliver the Service. A current list of sub-processors is published at /legal/sub-processors.
Business Users acting as data controllers under the GDPR may request Keslem’s standard Data Processing Agreement (DPA) by contacting sami.kyoperi@keslem.fi. The DPA incorporates the EU Standard Contractual Clauses where applicable.
Detailed information on personal-data processing is set out in the Privacy Policy. Information on cookies is available at /cookies.
37. Free Trial Credits
Keslem may offer a free trial of 1000 credits without requiring a payment card at signup. Trial credits are non-refundable, non-transferable, have no cash value, and may expire or be revoked at Keslem’s discretion. A payment method is required for continued use of paid features once the trial is consumed. Abuse of the trial (multiple accounts, VPN evasion, fraud) may result in account termination.
38. Order of Precedence and Language
These Terms are available in English and Finnish. The English version is authoritative for Business Users; for Consumer Users, the Finnish version is authoritative to the extent required by mandatory Finnish consumer protection law. In case of any conflict between the two versions, the rules of this Section apply.